Sweden

Since we are convinced that everyone should be able to drink a special whisky, we have developped a rather different pricing strategy.  The price given in black and crossed out is the price that a normal average whiskyshop in a town would ask.

The price below that is our internet price for our customers.  Your savings are given below those two prices.  

We are convinced that we will reach a lot of people with this strategy and that all people who whish can afford a special bottle.

Whisky should be for the true whiskylovers, independent of their budget! We have about 1000 different single malt whiskies on line, certainly comparable with sites such as those of e.g. La Maison du Whisky (LMDW).